JT Ippolito

Multitrepreneur, Speaker, Media Disrupter, Consultant, 5 Time consecutive #1 international Author

JT Ippolito is the CEO and Founder of Media Marketing Management. He is a Multitrepreneur, Speaker, Media Disrupter, 4 Time #1 Best Selling Author, and  IT and Online Marketing Consultant.

His companies specialize in cross channel marketing that is designed to help companies increase their revenue with his proprietary ideas, tactics and strategies.

Two Types Of Media

There are 2 types of media. Direct media and mass media. Mass media is television, radio, and newspaper. It's great for credibility but direct media is what drives revenue. Direct media is marketing. It's media that you send directly to the people who are interested. The problem with direct media is that lacks some inherent credibility because people know you are trying to do business with them, you are trying to sell them something. So the secret formula for success to take mass media credibility and inserting into your direct medi

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