The Easy Button For B2B Marketing Is Dead
THE EASY BUTTON FOR B2B MARKETING IS DEAD -- IT'S TIME TO THINK INFLUENCER MARKETING
B2B marketing used to seem easy, and even predictable. But that was before our marketing landscape morphed into the increasingly connected, fragmented and social world of today.
With internet ads being blocked by at least one-third of our customers and marketing taking responsibility for more of the sales cycle, what’s our next move?
It’s time to rethink our approach to marketing before we lose the chance to do so.
Reimagine go-to marketing strategies with influencer marketing.
With trust in business at an all-time low, our customers look elsewhere to source information. Blazing past branded content, they rely on the informative blogger, the engaging YouTuber and the latest peer-to-peer word of mouth within social media newsfeeds. In fact, specifically for technology buyers, a recent report (email required) by Hotwire PR showed that 83% prefer third-party opinions when evaluating a vendor, which they are open to discovering on social media channels.
Given this explosive popularity in online influential voices, a majority of brands are trying their hand at influencer marketing.