We reinvented how marketers work
We are using Watson to reinvent how marketers work and how customers experience their brand.
The real power of Watson, a proven AI system. It’s a trusted advisor that makes marketers exponentially more efficient, effective and productive. It learns from each new data point to provide more meaningful advice and recommendations over time.
With Watson, you have an experienced “colleague,” who’s available around-the-clock to help each and every person on the team.
With that kind of opportunity at your fingertips, why would you wait for your competitors to use the power of AI to disrupt you and your marketplace? Watson makes you a Force for marketing transformation to win with customers and lead in your industry now.
“The Last Jedi” has millions of fans worldwide feeling the Force again this week. But for CMOs and their teams, there’s another Force that’s radically changed life as we know it: Data.
Like the Force of Star Wars fame, data has light and dark elements. It is a raw, powerful resource that binds together every business transaction, process, and system. And it can drive incredible customer experience transformation if you have the right tools to tap into it.
Advanced analytics is a fierce addition to our marketing arsenal, but it can’t help us conquer the Dark Side of data to truly know our customers as individuals and respond to their unique wants, needs, and struggles in real time. Artificial Intelligence (AI) is changing all that, turning marketers into Jedi Masters of customer engagement.
Sales and marketing leaders clearly see the opportunity – more than 60% say cognitive computing will be a disruptive force in their industries.