Success breeds success, exposure breeds exposure, and fame breeds fame.The value that it gives your brand is so dramatic. Branding has a lot to do with name recognition. The more branding you have the more valuable you are. It's much easier to pick up advertisers and sponsors, You need to continuously keep producing content to stay in front of your audience.
The human animal is looking for someone to protect them, lead them. As soon as you are seen as a leader it snowballs. Once you have your brand people want who and what you are. They want to be associated with your following or what is your perceived exposure and following. All media is about is helping people, gaining exposure and maintaining it. We all want to manage and maintain our lifestyles. We don't want to go backward.